Copyright © 1942 Atherton Hill. All rights reserved.
The Marketing Leadership Gap
Marketing Campaigns
That Don't Convert
If you're spending thousands on marketing but can't track what's working... if your team is executing tactics without strategy... if you know you need senior marketing leadership but can't justify a $225K+ full-time CMO salary — you're not alone.
THE PROBLEM: Most growing businesses hit a wall where they need strategic marketing leadership but aren't ready for a full-time executive hire.
THE SOLUTION: Atherton Hill's Fractional CMO services give you C-suite marketing expertise on demand, without the overhead.
Fractional CMO Explained
What Is a Fractional CMO?
(And Why You Need One)
A fractional Chief Marketing Officer is a senior marketing executive who works with your business part-time to:
- Develop comprehensive marketing strategy aligned with business goals
- Oversee campaign execution and team performance
- Integrate marketing systems and optimize your tech stack
- Scale your customer acquisition efficiently
Unlike marketing agencies that execute tactics, a fractional CMO provides strategic leadership — thinking like an owner, not a vendor.
Fractional CMO Pricing & Packages
Transform your marketing from scattered tactics to strategic growth engine with our proven fractional CMO model.
Strategic Foundation
$3,500/mo
|
3-month minimum commitment
Perfect for businesses earning $500K-$2M annually who need strategic clarity.
You're ready for this if you're:
- Spending $5K+ monthly on marketing with unclear ROI
- Running disconnected campaigns without customer journey mapping
- Ready to stop guessing and start measuring what works
What's included:
- Monthly 2-hour strategy session with senior fractional CMO
- Complete marketing audit + 90-day growth roadmap
- Brand messaging and positioning refinement
- One campaign strategy and oversight per quarter
- Marketing technology stack review and recommendations
- Unlimited email support for strategic questions
- Monthly KPI dashboard and performance analysis
Typical results in 90 days: 25-40% improvement in marketing efficiency, clear ROI tracking, aligned messaging across all channels.
Growth Acceleration
$6,000/mo
|
6-month minimum commitment
Ideal for businesses earning $2M-$10M who need marketing leadership + execution oversight.
You're ready for this if you're:
- Managing a marketing team without senior-level guidance
- Scaling but struggling with consistent lead generation
- Ready to invest $10K+ monthly in marketing with proper oversight
Everything in Strategic Foundation, plus:
- Bi-weekly strategic planning and execution reviews
- Direct oversight of internal marketing team and external vendors
- Two complete campaign strategies + execution guidance per quarter
- CRM and marketing automation optimization
- Website performance and SEO strategic oversight
- Marketing vendor coordination and performance reviews
- Lead funnel optimization and customer journey mapping
- Custom marketing dashboard setup and monthly reviews
Typical results in 6 months: 50-80% increase in qualified leads, improved team productivity, optimized marketing spend
CMO + Digital Operations
$9,500/mo
|
12-month minimum commitment
For businesses earning $5M+ who need unified marketing and operational leadership.
You're ready for this if you're:
- Managing complex marketing and operational systems Preparing for major launches, rebrands, or scale-up initiatives
- Need C-suite level coordination across marketing, sales, and operations
Everything in Growth Acceleration, plus:
- Weekly strategic planning and cross-functional coordination
- Complete marketing and operations technology integrationInternal communications and workflow optimization
- Direct coordination with development, sales, and support teams
- Launch strategy and execution for major initiatives
- Cross-functional team alignment and unified reporting
- Custom standard operating procedures and marketing playbooks
- Priority access for urgent pivots and crisis management
Typical results in 12 months: 100%+ growth in marketing-driven revenue, streamlined operations, scalable systems
Strategic Projects
$2,500+/mo
|
Custom timeline
One-time strategic initiatives when you need expert guidance without ongoing commitment.
Popular project types:
- Website relaunch strategy and oversight ($3,500-$7,500)
- Website design & development ($4,000-$150,000)
- Complete messaging strategy ($5,000-$10,000)
- New service or product launch planning ($4,000-$8,000)
- Marketing team training and onboarding ($2,500-$5,000)
- Investor pitch deck development ($3,000-$6,000)
Ready to Scale Strategically?
Don't let another quarter pass with scattered marketing efforts and unclear ROI.
Most businesses waste 40-60% of their marketing budget on untracked, unoptimized campaigns. Our fractional CMO services typically pay for themselves within 90 days through improved efficiency and better targeting.
Most businesses waste 40-60% of their marketing budget on untracked, unoptimized campaigns. Our fractional CMO services typically pay for themselves within 90 days through improved efficiency and better targeting.
1
Book a free Strategy Call
We'll audit your current marketing and identify your biggest growth opportunities.
2
Get a Custom Assessment
We provide specific recommendations for your business within 48 hours.
3
Start Growing your business
We begin implementation with clear priorities and measurable goals
FAQ
How is a fractional CMO different from a marketing agency?
A fractional CMO provides strategic leadership and thinks like an owner, not a vendor. While agencies execute tactics, we develop comprehensive strategy and oversee all marketing efforts — including agency performance.
What's the difference between CMO and Digital COO services?
Fractional CMO services focus on marketing strategy, campaign oversight, and growth. Digital COO services add operational leadership — aligning tools, teams, and systems so your marketing engine scales smoothly.
How quickly can I expect results from fractional CMO services?
Most clients see improved marketing clarity and efficiency within 30 days. Measurable growth improvements typically occur within 90 days, with significant ROI improvements by month 6.
Do I need a marketing team in place before hiring a fractional CMO?
No. We work with businesses at all stages — from solopreneurs to companies with existing marketing teams. We'll help you determine optimal team structure and hiring needs.
Can I upgrade or downgrade my fractional CMO package?
Yes. We review your needs quarterly and adjust service levels based on your business growth and changing requirements.
What industries do you serve?
We work with B2B and B2C companies across industries. Our expertise spans SaaS, professional services, e-commerce, healthcare, manufacturing, and more.
